Case study

Five Co-Owners. No Agreement. One Estimate Changed That.

Owner

Five co-owners, family-held business

Industry

Construction

Challenge

No buy-sell agreement, no estate plans, no clear picture of what the business was worth

Impact

$15M business valued, buy-sell agreement created, estate plans built for all five owners

Five co-owners meeting with an advisor to create a buy-sell agreement for their $15M business

This is a hypothetical example and is not representative of any specific investment. Your results may vary.

Five cousins had built a $15 million construction company together over decades. The business was thriving — but behind the success, there was no buy-sell agreement, no estate plan for any of theowners, and no shared understanding of what the business was actually worth. They knew they needed a plan. They just had no idea where to start.

A Business Value Estimate gave them the one thing they'd never had: a clear, shared number. With that foundation in place, they worked alongside estate planning and business succession attorneys to build a buy-sell agreement that protected all five owners — and individual estate plans that ensured their families were covered no matter what happened next.

The challenge

Five owners. No agreement. No plan.

The business was successful by every measure — steady revenue, strong reputation, consistent pipeline. But the ownership structure was a liability hiding in plain sight. Five cousins, all active in the business, with no formal agreement governing what happens if one wants out, becomes disabled, or passes away.

Without a buy-sell agreement, any single event — a death, a disagreement, a divorce — could force a fire sale, trigger a legal battle, or collapse the business entirely. And without knowing what the company was actually worth, there was no way to structure an agreement that was fair to everyone.

The family knew the risk. They'd talked about it for years. But without a credible, shared number to anchor the conversation, every discussion stalled. No one could agree on what the business was worth, which meant no one could agree on what a buyout should look like — and the longer they waited, the more exposed they all became.

Family business owners meeting with a financial advisor about a buy-sell agreement
The solution

One number broke the stalemate

The first step was establishing a professional Business Value Estimate. The estimate valued the company at $15 million — a number all five owners could see, understand, and trust. For the first time, the conversation wasn't about opinions or assumptions. It was grounded in data.

With that number as the foundation, the owners worked alongside estate planning and business succession attorneys to build a formal buy-sell agreement. The agreement addressed every scenario they'd been avoiding — voluntary exits, disability, death, disagreements — with clear terms and fair valuations tied to a repeatable process.

From there, the work expanded into individual estate plans for all five owners. Each plan was built to account for the value of their ownership stake, protect their families, and ensure that the business could continue operating no matter what happened to any single owner. The estimate also revealed insurance gaps — leading to significant term and permanent life insurance policies that matched the actual value of the business, not a guess.

Results

Five owners had been avoiding this conversation for years. One estimate gave them the number they needed to protect the business, their families, and each other.

$15M
Business valued by 143 data points from 25 sources
5
Estate plans built — one for each owner
1
Buy-sell agreement that protects everyone

Every business owner's situation is different. The starting point is always the same.